Gentle, sulfate-free cleanse.
Hydrating Shampoo
A gentle, sulfate-free shampoo that cleanses curls without stripping them, helping maintain moisture so hair feels soft and refreshed.
$17.99
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Ingredients
Distilled Water
Hydrates and forms the gentle base.
Aloe Vera Liquid
Soothes scalp and adds lightweight moisture.
Decyl Glucoside
A mild, plant-derived cleanser.
Sodium Cocoyl Isethionate
A gentle coconut-derived cleanser for a creamy lather.
Cocamidopropyl Betaine
A mild coconut-derived cleanser that softens the lather.
Vegetable Glycerin
Draws moisture into the hair.
Betaine Anhydrous
Plant-derived moisturizer that helps hair hold water.
D-Panthenol (Pro-Vitamin B5)
Strengthens hair, improves elasticity and holds moisture.
Colloidal Oatmeal
Soothes and calms the scalp.
Hydrolyzed Rice Protein
Strengthens strands and adds volume.
Hydroxyethylcellulose
A plant-based thickener for an even texture.
Optiphen Plus
Preserves the product and helps prevent bacteria.
Citric Acid
Balances the formula's pH.
What it does
Gently cleanses scalp and hair while helping maintain moisture.
Key Benefits
- 01
Sulfate-free
Gently cleanses without sulfates.
- 02
Moisture
Helps maintain moisture while cleansing.
- 03
Soft curls
Leaves curls soft, healthy-looking, and moisturized.
- 04
Clean formula
Vegan, non-GMO, and cruelty-free.
How to Use
- 01
Shake
Shake well before use. Natural ingredients can separate; shaking redistributes the formula.
- 02
Wet
Wet hair thoroughly.
- 03
Lather
Apply a small amount to scalp and hair, then gently massage into a lather.
- 04
Rinse
Rinse thoroughly. Follow with Hydrating Conditioner.
Who it's for
Curly and textured hair that needs a clean scalp without the dry, stripped feeling.
Product size
16 fl oz / 473 ml