Scalp & Growth Oil
5 ingredientsJojoba Oil · Pumpkin Seed Oil · Argan Oil · Vitamin E Oil · Rosemary Essential Oil
Ingredients
What goes in, and why.
Noirè formulas are short on purpose. Here’s every ingredient we use, what each one is there to do, and which products you’ll find it in.
Nothing harsh
Formulated without sulfates, parabens or harsh chemicals — nothing that strips curls to get a result.
Nothing hidden
Every ingredient in every product is listed here, in plain language, with what it actually does.
Nothing wasted
Short formulas. If an ingredient isn't doing real work for textured hair, it isn't in the bottle.
Hydration
The water-loving side of the formula: what pulls moisture into the hair and keeps it there.
Distilled Water
Hydrates and reactivates curls.
Aloe Vera Liquid
Soothes scalp and adds lightweight moisture.
Vegetable Glycerin
Draws moisture into the hair.
Propanediol
Boosts hydration and improves absorption.
Oils & butters
Nourishment and seal, so the moisture underneath has somewhere to stay.
Jojoba Oil
Mimics natural scalp oils and helps balance oil production.
Pumpkin Seed Oil
Supports healthy hair growth and provides nutrient-rich nourishment.
Argan Oil
Adds shine while helping reduce dryness and frizz.
Coconut Oil
Deeply moisturizes and protects.
Kokum Butter
Seals in moisture and adds softness.
Vitamin E Oil
Acts as an antioxidant to protect scalp and hair.
Rosemary Essential Oil
Supports circulation and stimulates healthy growth.
Strength & elasticity
For strands that have been through heat, color or years of styling.
D-Panthenol (Pro-Vitamin B5)
Strengthens hair, improves elasticity and holds moisture.
Hydrolyzed Rice Protein
Strengthens strands and adds volume.
Slip, softness & texture
What makes hair easy to detangle, and gives each formula its feel.
BTMS-50
Conditions hair and helps detangle.
Polyquaternium-7
Adds slip, smooths hair, and helps reduce frizz.
Cetyl Alcohol
Adds thickness and slip.
Cetearyl Alcohol
Stabilizes and softens texture.
Keeping it safe
A small amount of what keeps a water-based product stable and safe to use.
Optiphen Plus
Preserves the product and helps prevent bacteria.
Decyl Glucoside
A mild, plant-derived cleanser.
Sodium Cocoyl Isethionate
A gentle coconut-derived cleanser for a creamy lather.
Cocamidopropyl Betaine
A mild coconut-derived cleanser that softens the lather.
Betaine Anhydrous
Plant-derived moisturizer that helps hair hold water.
Colloidal Oatmeal
Soothes and calms the scalp.
Hydroxyethylcellulose
A plant-based thickener for an even texture.
Citric Acid
Balances the formula's pH.
Oat Extract
Soothes the scalp and softens hair.
What we leave out
No sulfates. No parabens. No harsh chemicals.
Textured hair doesn’t need stripping to be clean, or coating to look soft. Our formulas are built around nourishing ingredients and modern science, and they skip the ingredients that work against curls.
- Sulfates
- Parabens
- Harsh chemicals
- Mineral oil
Every ingredient, by product
The full list for each formula, in the order it appears on the label.
Curl Refresh Spray
6 ingredientsDistilled Water · Aloe Vera Liquid · Propanediol · Polyquaternium-7 · D-Panthenol (Pro-Vitamin B5) · Optiphen Plus
Hydrating Curl Leave-In Cream
18 ingredientsDistilled Water · Aloe Vera Liquid · Vegetable Glycerin · Propanediol · Jojoba Oil · Pumpkin Seed Oil · Argan Oil · Coconut Oil · Kokum Butter · BTMS-50 · Cetyl Alcohol · Cetearyl Alcohol · D-Panthenol (Pro-Vitamin B5) · Hydrolyzed Rice Protein · Polyquaternium-7 · Vitamin E Oil · Rosemary Essential Oil · Optiphen Plus
Curl Mask
9 ingredientsDistilled Water · Aloe Vera Liquid · Vegetable Glycerin · BTMS-50 · Cetyl Alcohol · Argan Oil · Jojoba Oil · D-Panthenol (Pro-Vitamin B5) · Optiphen Plus
Hydrating Shampoo
13 ingredientsDistilled Water · Aloe Vera Liquid · Decyl Glucoside · Sodium Cocoyl Isethionate · Cocamidopropyl Betaine · Vegetable Glycerin · Betaine Anhydrous · D-Panthenol (Pro-Vitamin B5) · Colloidal Oatmeal · Hydrolyzed Rice Protein · Hydroxyethylcellulose · Optiphen Plus · Citric Acid
Hydrating Conditioner
16 ingredientsDistilled Water · Aloe Vera Liquid · BTMS-50 · Cetyl Alcohol · Cetearyl Alcohol · Vegetable Glycerin · Betaine Anhydrous · D-Panthenol (Pro-Vitamin B5) · Hydrolyzed Rice Protein · Oat Extract · Jojoba Oil · Argan Oil · Pumpkin Seed Oil · Kokum Butter · Vitamin E Oil · Optiphen Plus